MST Client Garners 2009 Mobilizer Award for Maximizer Mobile CRM Solution

2009 Mobilizer Awards: Best Mobile SFA/CRM
Mobile Enterprise Magazine (story)
Since implementing Maximizer CRM, the sales force has seen a significant increase in productivity, says Moonstone's Joey Annan. "Their expectation was six calls a day. That's been moved up to seven," he says. "Reps have better planning of itineraries and spend less time driving around. They also spend less time hunting for information, and they're able to use their time more productively."
(Maximizer Press Release)

Moonstone Extends ERP to the Web

Challenge

Moonstone Technologies worked with a medical manufacturing company to extend its core ERP solution to the Web.

While the vendor offered some Web-enabled applications, these were basically browser-based data entry screens of potential use only to remote customer service personnel. The customer sought to achieve a competitive advantage in its marketplace by providing a flexible, "Amazon-like" online ordering experience for its dealer network.

The delivered solution now sets this client apart in the US and Canadian market places, and now accounts for 25% (and increasing) of sales.

Solution

Moonstone brought together its expertise in ERP back-office systems and Web-based end-user applications to deliver to the customer a B2B (business-to-business) application. Hosted by a third-party provider, the application uses Active Server Page (ASP) and Microsoft SQL Server technologies.

Solution features include the following:
• Real-time sales order entry, and lookup of inventory availability and order status.
• Secure integration through industry-standard firewall technology
• Customized rules engine that configures user controls based on the customer's specific product attributes, rather than the hierarchal breadcrumbs of many plug-and-play solutions.
• Order confirmation emails and online tracking number - features available only to online customers!
• Online order history and detail print.
• Multi-language support for French-language sales in Quèbec.
• Three order entry methods -
Novice - Point-and-click catalog shopping
Expert - Quick Entry by product code
High-volume - Bulk file upload of spreadsheet data directly into the shopping cart
• Support for dealer drop shipments directly to the product end user.
• Online catalogs for easy fitting reference.
• Administrative interface to enable business to own and support application, not IT

Finally, Moonstone utilized its eMarketing capabilities to deliver online Flash tutorials to serve as both a selling tool and training material.

Benefits

This custom extension to the customer's core ERP investment currently accounts for 20% of North American sales order activity. That volume is growing as more targeted functionality is added, and as word spreads throughout the dealer network.

Customers enjoy improved communication, with immediate email confirmations, and online history and shipment tracking. And it shows - the ability to buy online, rather than call or fax in an order, has improved customer satisfaction and cemented customer loyalty for some key accounts.

Specific benefits include the following:
• Six-month ROI.
• Competitive advantage. Online application unique to the marketplace.
• Increased customer satisfaction.
• Customer service savings, as fewer representatives are required to process phone and fax orders. Also enables more time for internal marketing efforts by the customer service staff.
• Improved order accuracy.